2025
Furniture
NoGa Gallery
Showcasing their curated European and Scandinavian furniture for their opening in the US market
NOGA Agency is a premier destination for exceptional European and Scandinavian design. Founded in 2023, the agency curates a collection of iconic and emerging brands, each selected for their distinct vision and commitment to enduring quality. NOGA believes in furniture as art—pieces that transcend trends and enrich spaces with timeless beauty.
For their expansion into the U.S. market, NOGA needed a digital platform that would effectively showcase their curated brands while maintaining a high-end, sophisticated aesthetic.
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Project Scope
I was responsible for the full UX/UI design of the NOGA Agency website, creating both desktop and mobile experiences that align with their brand philosophy. The website focused on five key brands:
NOGA
Källemo
Dusty Deco
Made by Choice
NM3
The primary goal was to provide a seamless and immersive experience that highlights each brand’s unique design identity while ensuring usability and accessibility for a diverse audience.
Design Approach
I aimed to create a clean, spacious, and editorial-inspired layout where imagery takes center stage. The website’s design language embraces minimalism, allowing the craftsmanship and details of each product to shine. Key design decisions included:
Whitespace-driven layouts to create an airy, luxurious feel.
Large, high-quality images to emphasize the artistry of the furniture pieces.
Subtle typography choices to enhance readability while maintaining a premium aesthetic.
Structure & Functionality
The website was structured to ensure an intuitive user journey, with dedicated pages for:
Designers: Showcasing the creative minds behind the collections.
Product Details & Variants: Providing in-depth product information, including material choices and available variations.
Landing Collection Pages: Each brand had its own dedicated space, offering insight into its philosophy and highlighting its signature pieces.
Collaboration & Timeline
I worked closely with the project manager and developers throughout the project’s two-month timeline. The design was ready for handoff after four weeks, allowing the development team to begin implementation promptly. Regular feedback loops ensured alignment with business objectives and technical feasibility.
The final design successfully positioned NOGA Agency as a refined, high-end brand ready for its U.S. market debut. The website effectively communicates the agency’s curatorial expertise, offering a visually rich yet highly functional experience that resonates with design-conscious consumers.
This project not only strengthened NOGA’s digital presence but also demonstrated the impact of thoughtful UX/UI in elevating brand identity and user engagement.
