2024
Beauty
LH cosmetics
Beauty website redising and brand refresh
LH Cosmetics is a leading beauty brand known for its high-quality, cruelty-free makeup products and created by the renowned Swedish makeup artist and influencer Linda Hallberg.
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Challenges
Outdated user interface: The existing design did not reflect the brand’s modern and vibrant personality
Limited product discovery: Users had difficulty exploring product variants and understanding their benefits.
Low engagement: Lack of interactive elements and inspiration for makeup looks reduced customer engagement.
Conversion rate: Inefficiencies in the purchasing process impacted sales performance
Objectives
Refresh the UI to align with LH Cosmetics’ brand identity and modern aesthetics.
Enhance product discoverability by integrating new functionalities.
Inspire users with engaging and educational content.
Optimize the site for higher sales and user satisfaction.
The process
Research & Discovery
Analyzed company reviews to identify pain points and customer expectations.
Evaluated the website to pinpoint areas for improvement.
Researched competitors to benchmark industry best practices.
Wireframing & Prototyping
Designed low-fidelity wireframes to map out key functionalities and layouts.
Created high-fidelity prototypes with an emphasis on accessibility, visual appeal, and ease of navigation.
Presentation and feedback
Presented designs and collected feedback from other company members.
Development Handoff
Collaborated closely with developers to ensure the seamless implementation of designs.
Delivered detailed UI specifications and interactive prototypes for reference.
Key Features Implemented
Color Variants on Collection Pages
Added a functionality to display product color variants directly on the collection pages.
Users could preview all available shades without navigating to individual product pages, making selection faster and more intuitive.
"How to Apply" Guides
Included detailed application tips on product pages to educate users on how to best use the products.
Integrated video tutorials for complex techniques, enhancing user confidence.
Makeup Inspiration Section
Designed a dedicated section for curated looks and style guides.
Allowed users to shop directly from featured looks, streamlining the journey from inspiration to purchase.
Enhanced Product Benefits Display
Created visually engaging icons and descriptions to highlight product benefits.
Added customer reviews and ratings prominently to build trust.
This project underscored the importance of aligning design with user needs and business goals. By integrating thoughtful functionalities and delivering a polished user experience, we transformed LH Cosmetics’ website into an engaging and effective sales platform.
